I recently downloaded the free set of symbol signs made available by AIGA. These symbols are termed an “inventory of symbol systems… for use at the crossroads of modern life.” They are standardized icons we see daily with effective iconography for several languages, yet still modern, and don’t forget, adorable. I’m a fan of anything tiny, but more than their size, I appreciate that these symbols were designed with the goal to “communicate the required range of complex messages, addressed people of different ages and cultures and were clearly legible at a distance.” In the design world, the term “segmentation” or “target audience” is thrown around a time or two. While these are very important, at times it seems there must be one very direct, general purpose for a piece or message to reach a wide group of people, or dare I say everyone. Whether it be a specific ad campaign to an age group under 30 with a similar interest of golfing, or a wide, bold message stating a cause or stance to everyone that hears, Willow is available to help you communicate that message clearly. If you’re lucky, we may even design an icon or two for you.

Source:
http://www.aiga.org/content.cfm/symbol-signs