Archive for the ‘In Marketing News’ Category

Willow Staffers Reflect on TEDx Indianapolis 2013

November 5, 2013
Willow Marketing

Six of our staffers attended TEDx Indianapolis last month as part of a day dedicated to professional development. We are continually charged with thinking outside the box and challenging ourselves to be more productive, creative and intentional in our work. A day out of the office to reflect on these challenges and be inspired by, not only the speakers and performers, but also the other attendees, was just what the doctor ordered. Here are a few of our favorite speakers: Rodney Byrnes: Molly Nolden, Special Projects Coordinator, said “I loved his talk, I’ve read/heard a lot about public housing and >>

It’s Beginning To Look A Lot Like Christmas?

October 17, 2012
Chris Suttile

Chestnuts roasting on an open fire. Jack Frost nipping at your…wait a minute. It’s Tuesday, October 17. Christmas is still 68 days away. Is it too early to haul up the holly or spike the eggnog? I haven’t even finished shopping for my Bert Macklin Halloween costume, but advertisers and media outlets already want me out Christmas shopping and spreading holiday cheer. Is it too early? Are consumers ready to pay attention? Earlier this week, Target jumped in front of the pack to become the first major retailer to air a Christmas-themed television ad. The 30-second spot features a big >>

Real World vs. Virtual Connectivity: A Media Psychologist’s Examination

October 17, 2012
Willow Marketing

I like to think of myself as a marketer. That’s where I’ve spent a large part of my practical work experience and it’s what I teach at UIndy. But, officially, I am a media psychologist (or at least that’s what my PhD diploma says!) Not many people have heard of ‘media psychology’, although it is an official division of the American Psychological Association. According to the Media Psychology Research Center, media psychology “applies psychology to the complex system of human behavior and the evolving media landscape.” The discipline encompasses a wide spectrum of influence that includes social media, communication strategy, >>

Let Your Phone Do The Talking: New technology may be healthcare fail-safe

October 10, 2012
Mandy Haskett

A handful of hospital and medical centers have just begun testing a remarkable new technology being called “…the body’s check-engine light.” At least that’s how Michael Seid, a professor of pediatrics at Cincinnati Children’s Hospital Medical Center, has talked about its potential. For many chronic conditions with predictable patterns (like depression, pain or diabetes), the behavior pattern is a predictable one: “the more they suffer,” writes Matt Richtel of the New York Times, “the more they draw inward.” And because doctors may not see these patients as their symptoms progress, a new app uses the technology in their cell phones >>

The Real World: What CMO’s From Around the World are Saying about Marketing

October 1, 2012
Willow Marketing

Thanks to long-time friend Brad Gillum and all the good staff here at Willow Marketing, I am fortunate to be able to spend four months (August – December) working as an unpaid intern during my sabbatical leave.  My goal is to get hands on experience and hone my skills in search-engine advertising.  To earn my keep, I thought I should help pick up the slack and contribute to the Willow blog. As a college professor at the University of Indianapolis, I work daily with students whose goal it is to join the marketing profession.  Professors are continually looking to anticipate >>