Archive for the ‘Marketing 101’ Category

Re-Think Your Annual Report

October 28, 2013
Erin Green

It’s that time of year again…time to dust off the ‘ole annual report and update it with new information. Admit it, you haven’t thought about sprucing it up in a long time. Why should you? You just plug in the figures and send it out the door; after all, it’s just an annual report…it’s not anything fancy. But, do me a favor – take a step back for a minute and ask yourself, is it really accomplishing your goals? Could your annual report have more potential? Before you start down the same path again this year, scrap any pre-conceived notions >>

PR Adventures – An Untold Story’s Journey to Results

May 10, 2013
Megan Arnold

Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? – Is this an industry hot topic? – Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? – Will our targeted audience care? – Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>

“Hi, my name is…” Why your first impression is so important [Guest Blogger]

March 18, 2013
Guest Blogger

Thomas Jefferson famously said “The advertisement is the most truthful part of a newspaper.” But I’m not here to talk about advertising nor newspapers, rather I start there because an ad from my childhood comes to mind almost daily when meeting with prospective clients and customers. “You never get a second chance to make a first impression” is one of those perfectly simple phrases that can become so axiomatic that its impact is lost. I think it’s time we perform a little CPR on that phrase, while hopefully leaving the permed hair in the past. First let me just point >>

You Get What You Pay For [GUEST BLOGGER]

March 8, 2013
Guest Blogger

I say this several times a day. As a nonprofit CEO, I am presented with numerous opportunities for free goods and services to support our mission. We couldn’t survive without the generous in-kind donations we receive. It makes a huge impact on the bottom line in nearly every line item of our budget. Every area except marketing that is. When it comes to nonprofit marketing, you have to spend money to make money. I said this to a colleague the other day. She responded that she didn’t have any money for marketing. She also runs a nonprofit no one has >>

Red Light. Green Light. Why Traffic Managers Have a Pivotal Role in Agencies [Guest Blogger]

February 8, 2013
Guest Blogger

The goal of the Traffic Department, whether in an agency, in-house marketing department, design or PR firm, is to increase workflow efficiency and create an environment conducive to the production of outstanding creative work. This must be accomplished with consideration given to budget, time constraints and personnel. Effective traffic management is part art and part science, requiring an empowered facilitator – the traffic manager – and a project management system to shepherd a project through the agency each step of the way. And, to help make the right decisions based on the information and resources available. Traffic managers (project managers >>