One Athlete. 30 Sports. 30 Days. 30 Cities. The first time I saw the commercial for the Unstoppable Tour I was on my own tour to nowhere.  I was atop the stair climber in my gym. Perhaps the commercial captured my attention because I was searching for a reason not to abort my 30-minute challenge to climb plastic steps.  Whatever the reason, I wanted to know more.

A quick search on Google revealed that EAS has devised a one-of-a-kind challenge to see how sports nutrition can help make an athlete unstoppable.  Lieutenant Commander Sam Tickle, who served for more than a decade in the United States Navy, is the “One Athlete” on a 30-day journey that has him participating in 30 different sports in 30 different cities.

EAS and Myoplex sports nutrition are positioned as a team of scientists, researchers and all-around fitness fanatics passionate about getting the most out of the human body. The Unstoppable Tour is designed to show consumers how much more they can do: how much faster they can run, higher they can jump, how many more plastic stairs they can climb….you get the picture. More important, The Unstoppable Tour has been introduced as a viral campaign; in hopes that EAS’s work to advertise Myoplex products is done for them, by consumers.  Why? Because research has indicated that there is a growing environment of distrust among consumers. When it comes to building awareness (an important phase in the consumer’s decision to purchase) recommendations by family members and friends, even those “friends” in our social networks, are influential.  Our endorsement, as consumers, is valuable to marketers.

The Unstoppable Tour launched on March 1.  Eight days in, EAS has 65,098 likes on Facebook and @EASBrand has 2,154 followers on Twitter.  Their first video, the trailer, had over 12,000 views in one week.  With 22 days left it remains to be seen if the campaign’s message is compelling and interesting enough that consumers who view it will want to share with their friends.  I’ll be watching each day to see if it is unstoppable.

Photo Credit: www.shutterstock.com

Have you noticed the large number of fast food commercials promoting fish sandwiches? It’s that time of year when typical burger joints try to lure in hungry patrons that have restricted diets during their Lenten observance. For many Christians, lent is a 40-day (6 week) period of reflection, prayer and fasting leading up to the Easter celebration. As a born and bred Catholic, meatless Fridays were the norm—I’ve had more than my share of mac-n-cheese, tomato soup served up with grilled cheese and multitudes of bland fish sticks.

With a famished family of three teenagers to feed, expanding our meatless menu is a must. I’ve served up a number of dishes that received mixed reviews—you know you’ve struck out when they ask, “Next time, can we just have Kraft mac-n-cheese?”. But there was one star in the assortment of meatless eats that was eaten up with delight—oven-fried fish. It’s become our families’ go-to Lenten cuisine. It’s a simple recipe to prepare and it’s tasty and less expensive than those lackluster, store-bought fish sticks.

Oven–Fried Fish

1/4  cup white cornmeal
1/4 cup dry Italian flavored breadcrumbs
1/2  teaspoon salt
1 teaspoon Hungarian paprika
1 teaspoon dried dillweed
1/4  teaspoon black pepper
1 lb. fresh or frozen white fish fillets, thawed
1/3 cup milk
4 tablespoons melted butter or margarine

Preheat oven to 450°.

Combine dry ingredients and spices in a shallow dish. Dip fish fillets in milk and dredge in cornmeal mixture. Place coated fish fillets on a greased, 13” x 9” x 2” baking dish and drizzle with melted butter

Bake at 450° for 12-15 minutes, or until fish flakes easily when probed with a fork. Serve with lemon wedges and tartar sauce. Serves 4.

Enjoy!

While the W3C may take a bit to finalize their HTML5 and browsers will continue to have various levels of support for the awesome new features of HTML5, there are ways you can use the concepts within your coding today. One great site to read, learn and love is html5boilerplate.com. This page is full of digital goodness! I have read it fully and followed the links that are suggested toward the bottom. I would even go as far to say watch both the videos to gain further insight into why Paul Irish and his team put together HTML5 Boilerplate. It’s highly important to learn from your fellow developers and then take what they impart and make it your own. While I wouldn’t say that I agree with all of the things that they make available through this endeavor, some of the concepts I had not been privy to before reading this site. Now that I have been exposed to their point of view I made changes to the way that I build the base of all of my sites for the better, and in this case made them one step closer to being HTML5 complaint.

Who do you think has influenced your programming the most and why? Maybe it’s not an actual developer but some other source. I would like to know more and better myself by standing on the backs of giants.