Archive for July, 2010

Creative Inspiration

For all of you font lovers and designers out there…Please enjoy this fabulous poster found on designsponge.

Photo Credit: www.designspongeonline.com

Getting to Know the Willow Shrubs: Ed Gray

What do you do at Willow?
Master of all things technical and sometimes en-trustee of lost project folders

How long have you worked at Willow?
6 months

When you were little, what did you want to be when you grew up?
Police Man or a Muppet

What is your favorite pizza topping?
Ham

What was your first pet’s name?
Samantha the Siamese Kitty

What was your favorite subject in school?
Drafting and Home Economics (cause I was the only guy in class)

What was your first job?
Washing trucks for Big Rivers, a local power plant

What is your favorite movie of all time?
Last of the Mohicans

If you were a super hero, what would your super power be?
Mastery of the 4 universal fundamentals, Electromagnetism, Gravity, Strong Nuclear and Weak Nuclear forces

What drew you into the marketing business?
I wanted to work with creative and imaginative people

Describe yourself in 5 words or less.
Eclectic, Scholar and Gentleman, Musician

If you could be one animal, what would it be and why?

Wolf, cause they travel in packs and mate for life, also they have big teeth

Frozen custard or ice cream?
Ice Cream, fo-sure

How do you eat an Oreo?
I build a robot to systematically take them apart and stack the cookies in hand sized rows

If you could live anywhere, where would it be?
Proxima Centauri, saying that there is a habitable earth like planet some where in the system, otherwise Alaska

Where do you like to sit in a movie theatre and why?
Middle – Back, that way you can see the entire movie theater and the screen at the same time

What’s in the trunk of your vehicle at this moment?
Nothing, other then normal spare tire storage

What’s on your desk at work?
iMac, laptop, inspirational picture, water bottles, iPhone, lamp, lost project folders

What’s your favorite part of working at Willow?
The people and Willow Wednesday (which may not be on Wednesday)

What’s your favorite Indy restaurant?

La Piedad and Dairy Queen(I hope they have one on Proxima Centauri)

Client Profile:
Hall Render (link to www.hallrender.com) provides health care organizations with full service legal representation. As the second largest health law firm in the country with over 140 attorneys, Hall Render represents solo practice physicians groups, hospital systems, insurance companies, health care associations and long-term care facilities in nearly all of the 50 states.

Business Challenge:
Create a newsletter, written by attorneys at Hall Render, with timely information to send to current clients, updating them on the changes in health care reform and in the health care industry.

Willow Marketing Solution:
Willow worked with Hall Render to create a Practical Health Newsletter template that is Hall Render branded so its consistent with their brand. By creating this template, we can produce cost effective newsletters for them on a bi-monthly basis.

We also determined that by scheduling newsletter article authors out several months in advance, attorneys would have plenty of time to write and submit timely articles to us for review, copy editing and layout.

Hall Render's Practical Health Newsletter

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  • What do you do at Willow?
    I’m a graphic designer as well as the official baker of the most amazing chocolate chip cookies ever!

    How long have you worked at Willow?
    1 year

    When you were little, what did you want to be when you grew up?
    A Marine Biologist…until I realized that I didn’t really like the nitty gritty side of the science stuff. I just wanted to swim with the dolphins and pet sea turtles.

    What is your favorite pizza topping?
    Cheese and Canadian Bacon

    What was your first pet’s name?
    Prudence. She was a sweet black lab that we adopted from the pound.

    What was your favorite subject in school?
    Art.

    What was your first job?
    Florists’ Assistant.

    What is your favorite movie of all time?
    Disney’s Sleeping Beauty.

    If you were a super hero, what would your super power be?
    Flying.

    What drew you into the marketing business?
    The ability to create and design. I’ve always loved art and I love how I can do what I love and get paid for it!

    Describe yourself in 5 words or less.
    Joyful, energetic, creative, loyal, devoted

    If you could be one animal, what would it be and why?
    A blue bird because I could sing songs all the time and fly around.

    Frozen custard or ice cream?
    Frozen custard…preferably Ritters.

    How do you eat an Oreo?
    I take it apart, lick off the cream filling, and dip the cookie part in milk.

    If you could live anywhere, where would it be?
    Cape Hatteras, North Carolina

    Where do you like to sit in a movie theatre and why?
    In the front row where the actual stadium seating starts. Ya know, where the handrail is, that way I can put my feet up on it and I don’t have to worry about kicking anyones chair in front of me.

    What’s in the trunk of your vehicle at this moment?
    A bunch of green bags and a tire-changing kit.

    What’s on your desk at work?
    A jar of gobstoppers, an ultrasound picture of my son who will be here in October, a lamp from IKEA, a vintage jar with pens in it, a glass container of paper clips, a stack of business cards, the office’s scanner, a stack of Communication Arts magazines, a phone, and a box of daily Bible verses.

    What’s your favorite part of working at Willow?
    Willow is a very high-paced, client-centered agency. Working here has really taught me what “real” deadlines are and how an agency/client relationship works. I love being able to “own” a brand and help our clients see why we make the design choices that we make. Our office is very energetic and fun, while being serious and business-minded at the same time. Each person adds a special value to the team and we are very much a family.

    What’s your favorite Indy restaurant?
    It’s a tie between Barcelona Tapas Restaurant and Bazbeaux’s.

    On the Road with Willow

    This past weekend Tau Kappa Epsilon hosted their grand opening of the TKE International Headquarters off of Woodland Ave in Indianapolis, IN. Tekes from all over the U.S. joined in the celebration of the new facility. There were even a few Willows in the crowd!

    This Tuesday thru Thursday Brad’s mingling and networking at the Alliance of Merger & Acquisition Advisors (AM&AA) Conference in Chicago. It is the premiere International Organization serving the educational and resource needs of the middle market M&A profession. Formed in 1998 to bring together CPAs, attorneys and other experienced corporate financial advisers, AM&AA’s 600+ professional services firms – including some of the most highly recognized leaders in the industry—draw upon their combined transactional expertise to better serve the needs of their middle market clients worldwide.

    AM&AA members represent sellers and buyers of businesses ranging from $5 to $500 million in transaction value. Their services are seller representation, buyer representation, due diligence, accounting, financing, business valuation, tax planning, legal, strategic advisory, and many other transaction services.

    Next week Willows will be heading to Orlando, FL for Phi Kappa Psi’s Grand Arch Council. This year marks the 75th gathering of Phi Psi’s biennial governing meeting.

    Brad, Kim and Mark will be heading to Hamilton Safe for a new business meeting in Cincinnati next Monday 7/26. They’ll probably stop at IKEA on their way home. :)

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