Public and media relations can be tricky business. As Willow’s PR coordinator, I have outlined the basic steps from the beginning to end. Buckle up. Here we go. IN THE BEGINNING. When discussing a new topic or product, the VERY first thing to do is ask yourself these two questions: Is this newsworthy? – Is this an industry hot topic? – Is it relevant to our company’s message/marketing goals? Will anyone [besides me] care? – Will our targeted audience care? – Will our targeted media contacts care? If the answer is ‘NO!’ to any of the above questions – the >>

You wouldn’t have a cupcake without icing or cereal without milk, so don’t make us choose. You’ll get both with us and in the end, you’ll be glad you did. Willow Marketing’s creative team is the ‘What?’ that makes us different from the rest. Pass the Cheerios and watch here. Pin It

Thomas Jefferson famously said “The advertisement is the most truthful part of a newspaper.” But I’m not here to talk about advertising nor newspapers, rather I start there because an ad from my childhood comes to mind almost daily when meeting with prospective clients and customers. “You never get a second chance to make a first impression” is one of those perfectly simple phrases that can become so axiomatic that its impact is lost. I think it’s time we perform a little CPR on that phrase, while hopefully leaving the permed hair in the past. First let me just point >>

I say this several times a day. As a nonprofit CEO, I am presented with numerous opportunities for free goods and services to support our mission. We couldn’t survive without the generous in-kind donations we receive. It makes a huge impact on the bottom line in nearly every line item of our budget. Every area except marketing that is. When it comes to nonprofit marketing, you have to spend money to make money. I said this to a colleague the other day. She responded that she didn’t have any money for marketing. She also runs a nonprofit no one has >>

At Willow Marketing, our partnering approach to business means we go beyond the standard client vs. agency relationship. Our team will dig deeper and ask the difficult questions. We know success comes with hard work and strong communication and we’re ready to jump right in. Just don’t be alarmed by the moose…   Pin It